Our Approach

Listen First,
then Refine

Every project begins with deep listening—to our clients, collaborators, and the architecture itself. We examine, question and refine findings until the essential ideas rise to the surface.

Phased Design with Touchpoints

Our work follows the rhythm of the architectural process. Early design phases explore multiple conceptual directions, with clients and collaborators guiding direction from the ground up. This ensures alignment before details are locked in.

Aligned
Implementation

We work closely not only with architects and interior designers, but also with fabricators and installers. From concept through completion, we ensure the final graphic solutions are fully coordinated and beautifully implemented.

Lauren Harris

FOUNDER + PRINCIPAL

Sift is led by Lauren Harris, a licensed architect with experience in commercial, healthcare, mixed-use and residential markets. Through her practice, she recognized a disconnect between branding and the built environment and wanted to bridge the gap. She moved into Experiential Graphic Design nearly a decade ago—bringing with her the insight of how buildings are drafted, documented, and delivered.

Having worked in the same role as many of her clients, she understands both the high standards and hesitations that architects and interior designers can hold when considering signage design. Sift’s work is grounded in honoring architectural intent—creating systems that are clear, restrained, and fully integrated rather than visually dominant or out of place.

Over the course of her career, she has served a wide range of clients, from local and regional organizations to international corporations. Across every scale, Sift’s work is guided by the same priorities: clarity in communication, architectural integrity, and thoughtful integration.

OUR NETWORK

Collaborative Implementation

We work with a range of trusted fabrication partners across the country to assemble teams that match the specific needs, scope, and complexity of each project.

This approach supports clear coordination from concept through completion—without forcing one-size-fits-all solutions.