The design team sought to marry the laid-back, welcoming vibe for which Curling is famous, with the site’s industrial manufacturing past. The signage and wayfinding system captures the existing Tee Line Brand and color palette with interior finish selections of douglas fir and metal mesh. The signage also incorporates the “House” (target mark), which holds equivalent significance to the likes of Football’s goal posts or Basketball’s goal hoop.

During initial placemaking visioning sessions, the owner began by laying out the rules and etiquette of the game. Recognizing that the average Nashvillian knows little about the sport, he discussed how “Good Curling” is a greeting spoken while shaking hands with the opposing team at the beginning of every match. It’s a phrase that anyone familiar with the game will immediately connect with and is a conversation starter for those new to it. Contrary to popular sports etiquette, it’s the winning team that sweeps the ice at the end of the game and buys drinks for their losing opponents. This courtesy sets the tone of sportsmanship for the game, which is celebrated from start to finish within Tee Line’s story.