Project goals focused on elevating Trolley Barns’ presence within Nashville’s expanding real estate market by developing a cohesive visual identity rooted in the site’s WPA and New Deal–era history. Sift created a new brand system establishing consistent font families, color palettes, and brand assets that balance historic reverence with contemporary appeal.

The brand was translated into a comprehensive exterior signage and wayfinding system, including property identification, directional signage, and a simplified campus map. Each building was assigned a distinct color, introduced on perimeter signage to orient visitors upon arrival and reinforced through building-mounted corner signage deeper within the site. These corner signs identify building tenants and include simplified maps to clearly convey tenant entrances, unifying the multi-building campus through a clear and intuitive wayfinding experience.